"The Hessen Way of Life"

"Where do you want to go today? All the way to the stars? We will take you there, here in Hessen!" The state’s new image film "The Hessen Way of Life" begins with these words.


At the beginning of the film the German astronaut and ESA Director Dr Thomas Reiter and a boy, who is visiting the European Space Operations Centre (ESOC) in Darmstadt, take the film’s viewers on an exciting journey to the economic and technology location of Hessen.


"Economic strength, outstanding infrastructure, lived internationalism and positive cooperation between people characterize the variety and success of the state,” said the Hessian Economics Minister Florian Rentsch. "Using emotional pictures and a fitting soundtrack we would like to introduce Hessen and create enthusiasm for the location."


The film, which Hessen Trade & Invest GmbH has had produced on behalf of the Hessian Economics Ministry, will be shown at international trade fairs, events and on delegation trips. The clip has been translated into six languages up to now – English, Chinese, Korean, Spanish, Russian and Portuguese. "Our central task is the worldwide marketing of one of the economically strongest regions in Europe. For this purpose the new image film is an important building block for making Hessen even better known internationally,” said Dr Rainer Waldschmidt, Managing Director of Hessen Trade & Invest GmbH.


Additional protagonists in the film are a young mother studying in Hessen, a foreman at VW training his soccer team, a successful SME businessman, a foreign investor, a financial and economics expert and a well-known researcher. These people represent whole sectors as well as Hessen‘s location advantages, such as science, logistics and industry, IT & high-tech, finance and creativity. In addition to the German astronaut and European Space Agency (ESA) Director of Human Spaceflight and Operations, Dr Thomas Reiter, it was also possible to acquire Professor Martin Thanbichler from the Max-Planck Institute for Terrestrial Microbiology and Dr Gertrud R. Traud, Chief Economist of the Landesbank Hessen-Thüringen (Helaba) for the project.


You will find "The Hessen Way of Life" in all language versions and the making-of here.